New Features
Create Strategy Insights. Users are now able to create Strategy Insights through the Plan section of Accelerator360™. These provide a breakdown of messaging practices, how you are currently communicating, how your competitors are communicating, and areas of opportunity. This feature uses a data-rich reasoning Large Language Model, and thousands of sources on the Web will be analyzed in its use each time it is run. As such, every channel is provided two uses per quarter at no additional cost, after which it costs $20 per use.
Each set of Strategy Insights is broken into seven parts:
What To Say - We first identify the brand’s industry pressures and audience-specific opportunities. Users can then generate assignment ideas based on the document’s details.
How To Say It - Accelerator360™ then breaks down communication methods and formats using audience media affinity scores.
Who To Say It To - We wrap audience insights by identifying real-world influencers and profiles that actively speak to and represent the selected audience.
Your Messaging - Scanning recent publications, we provide an overview of current brand positioning for review.
Competitor Messaging - Next we split out the specified competitors and do a recent publication scan and analysis for each of them.
What No One is Saying - Accelerator360™ identifies gaps in your and competitor messaging, providing potential avenues to exploit. Users can then generate assignment ideas based on the this document’s details.
Your North Star - This last step takes all the audience and positioning insights that have been generated and refined so far and brings it together into a comprehensive content strategy. This is triggered manually by the user to ensure accurate information across the previous sections is used.
In each section of Strategy Insights, users can edit the generated documents manually and refine them with AI. The full set is exportable to PDF for sharing across teams.
Launch Campaigns based on Buyer Triggers. Campaigns have been completely refreshed and can now be tailored around specific triggers based on a channel’s products, audiences, and competitors. This is a nine step process, with AI handling four steps and providing assistance and refinement on three others:
The Buyer Trigger Campaign Steps
Users start by entering a few market details, including Audience, Competitors, and the Product or Service they want to activate.
Accelerator360™ takes those specifics and provides a set of potential Buyer Triggers.
Users review, refine, and select a Trigger
Accelerator360™ provides a deep dive analysis into the audience’s habits, trigger catalysts, and possible alternatives to solution/product.
Users review the analysis to determine if they want to move forward with the selected Trigger.
Accelerator360™ generates and categorizes Ideas.
Users review and refine the Ideas.
Accelerator360™ generates and lists Assignments based on the channel’s Content Types.
Users create full-fledged Assignments and issue them to Contributors.
At any point in the process, users can step back to a previous step and begin again from there. This wipes out every subsequent step that was previously generated, however. To avoid this, users can clone a Campaign, allowing them to start from a previous point without losing the valuable Ideas and Analysis found in the original version. The Campaign is exportable to PDF for sharing across teams and preservation.
Recommended Atomizations. With so many options available to them, and their audiences and markets constantly shifting, users often wonder which Atomizations they should prioritize. Now they can take the Recommend ATOMMs action from the Atomizations page, which will provide a set of suggested options based on the content and audience.
Improvements to existing features
Redesigned Plan section. With the addition of Strategic Insights and the Buyer Trigger Campaigns, we’ve taken the opportunity to revamp the Plan section of A360. Users will now find four tabs within - Brand Hub, Strategy Insights, Campaigns, and V1 Campaigns.
Brand Hub, previously called Overview, details all of the channel’s brand information that is used to inform content creation.
Strategy Insights lists all of the channel’s previously created Insights. Users can view or delete the Insights from this display.
Campaigns lists the channel’s previously created Buyer Trigger Campaigns. Users can view, clone or delete the Campaigns from here.
V1 Campaigns lists campaigns that were created with our original version of the tool.
Alongside these changes and additions, we have also moved Projects to the Configure section of Accelerator360™. It retains all of its functionality.
Easier Link Sharing. Whether communicating with team members or support, we often need to pass along URLs for them to access and take action. Accelerator360 now includes the associated channel ID in the URL path, allowing users to access the page even if they had previously been working in a separate Enterprise. This should reduce confusion and back-and-forth.
Totals Added to Payment Reports. When viewing the Scheduled Payments and Video Payments reports on the Finance Reports page, a total for both Price and Price to Contributor are listed at the top of the report.
Audience Profiles Expanded. To add clarity and assist with their implementation inside the Strategy Insights and Buyer Trigger Campaigns, Audience Profiles now have a toggle to specify whether they are B2B or B2C and, if B2B is selected, what Industry they fall under. These fields are optional and can be edited when creating Campaigns or Insights.
Library Views further aligned. The data displayed in the two views of the Library, known as Card and Table, are more closely aligned. The Card view now displays assignments' Project and the Table view now displays assignments' Created Date.