The Brand Overview page captures all of the important information about your brand in one centralized location. You will be able to view and edit many brand-level variables that will inform various prompts in Accelerator360 and configure high-level content strategy information.
This page will be populated with AI generated information, based on your brand URL, when your brand channel is created, but we strongly recommend that you review and edit the information on this page during your onboarding process.
Below is a breakdown of the configurable fields in Brand Overview, broken out by their purpose:
Variables Used by AI Prompts
- General Info: includes high-level brand information, specifically:
- Brand Name: used in Create, Plan and Atomize
- Brand URL: used in Create
- Brand Style Guide: used in Atomize
- Brand Style Guide Exceptions: used in Atomize
- Business Goal: also called Purpose, this is used in Create and Plan. You will be able to adjust the Business Goal/ Purpose when generating an assignment or campaign via Create and Plan.
- Brand Style: used in Atomize
- Audiences: personas you intend to target when creating content. These are used in Create, Plan and Atomize.
- Audiences can also be added via the Create, Plan and Atomize sections of the platform.
Content Strategy Fields
- Competitors: brands that you compete with from an SEO perspective. These may include direct competitors and/ or media brands that publish content on similar topics, targeting similar audiences.
- Competitor information is used to display Competitor Keywords when using Create to generate assignments. It is not used by prompts when creating AI-generated outputs.
- Brand Mission: how your brand intends to serve your audience/ customers.
- Topics: general focus for specific content creation
- Themes: broad, overarching ideas that unify multiple topics
- Original Content Types: assets that you will create by issuing to contributors.
- Derivative Channels: assets that you will create based off of original content. You may add any prompt from our Global Prompt Library to your list of Derivative Channels in the Brand Overview page or when you are creating an Atomization.
Brand & Industry Information
- Industry News: an AI generated overview of the industry your brand is associated with.
- Influencers & Communities: an AI generated list of influencers in your industry and social communities that align with your brand’s products or services.