Create Campaign

Accelerator360’s Plan feature will allow you to generate a strategic content campaign in record time. 

Creating a Campaign

1. Click Plan in the left-hand navigation bar, then select Start Campaign to begin. 
2. On the Create Campaign page you will be first asked to add a Campaign Name. 
3. Hit Next and you can start filling out your Content Strategy:
   1. Select an Audience: who do you want to target with your campaign?
   2. Describe your campaign Purpose: what is your marketing objective?
   3. Detail your Campaign Focus: where do you want to hone in on with your campaign?
4. Select Next after you’ve added your strategy to begin configuring your Campaign Tactics:
   1. Determine your campaign spend goal and set a Ballpark Budget.
   2. Set a target timeline for your campaign with your Ballpark Duration.
   3. Add Topics that your content will be centered around. 

Note: Plan will create at least one Original Assignment and at least ten Derivative Assignments for each Topic that you enter. 

4. Pick the Original Assignment Types. These assignments will be created by contributors or by your internal team. 
5. Choose the Derivative Assignment Types you want to include in your Campaign. Click Prompt Library to view all of the available prompts in your channel. These assignments will be created with Atomize using the Original Assignments you create as its source content.

Click Create Campaign when you have completed entering your Campaign Tactics and Accelerator360 will generate your campaign.